We know how your business works so you can put AI to work for your business
Artificial intelligence
AI has moved from experimentation to a CEO‑level priority. The challenge now is converting AI investment into measurable business outcomes—efficiency today and growth tomorrow.
For organisations in Central and Eastern Europe and beyond, scaling AI takes coordinated, enterprise‑wide approaches. That’s how AI ambition turns into real performance.
Jakub Borowiec
Partner, Analytics & AI Leader, PwC CEE | Poland
“In CEE, where innovation meets resilience, AI is a catalyst for smarter growth. AI enhances human ingenuity. The technology doesn’t make you less of a thinker or a problem solver—it helps you to be more effective and saves you time.”
Accelerate
with AI
- Increase profitability
Classical AI can uncover new revenue streams and accelerate returns on your data, investments and people. Now with GenAI you can reduce operational costs by automating time-consuming tasks and processes or software development workflows.
- Innovate at scale
Unlock new opportunities and create sustainable growth through advanced technologies—from generative to agentic AI. Deeper insights into customer preferences enable smart pricing strategies and support the development of innovative products and services. - Enhance customer experience
Deliver personalised products, services or content recommendations that match individual needs. Empower customers with self-service tools like chatbots and virtual assistants to increase engagement and loyalty. - Embed AI responsibly across your workforce
Augment capabilities and empower your people. Help employees get rapid, high-quality information by harnessing AI to extract insights from unstructured data, such as contracts, invoices, policies and performance reviews. - Reinvent your business
Get ahead of market disruption with advanced tech and bold thinking. Use AI to detect and respond to cyber threats early through intelligent monitoring and behavioural analysis—protecting your data and your clients.
Marcin Sidelnik
Partner, Digital Transformation Leader, PwC CEE | Poland
“AI isn’t just a tool. It’s a transformation engine. We’ve adopted AI internally to reimagine how we work, making us our own ‘client zero’. We’re embedding AI into our daily operations to deliver faster, smarter outcomes. In CEE, this internal adoption is the foundation for helping our clients lead their own technology-driven transformations.”
Explore our services
Put AI to work for your business
In CEE, our AI services help clients unlock value at every stage of their AI journey. We combine global capabilities with local insight. With deep industry expertise and a global network of AI professionals, we build solutions that are innovative, responsible, and built to last.
Our AI services are built around three core pillars:
Peter Durojaiye
CEE Cybersecurity & Privacy Leader, Partner | Hungary
“A successful AI journey starts with clarity of purpose. In CEE, we help clients move beyond experimentation to define where AI truly drives business value. Combining strategy, industry insight, and execution with proven technical capabilities and accelerators, we turn AI from a promising idea into a measurable growth engine.”
Anda Rojanschi
CEE Risk & Regulatory Leader, Partner | Romania
“Trust is everything when it comes to responsible AI. In CEE, we’re helping clients understand and apply new regulations like the EU AI Act. We work alongside clients so innovation is ethical and compliant. Responsible AI isn’t just a principle, it’s a practice we embed in every solution.”
Why us
We don’t just bring tech. We bring results.
- Our agent OS helps you connect your agents, people, and systems to improve productivity fast and at scale. It gives you the tools to manage AI agents efficiently across platforms.
- We’re investing US$1.5 billion globally in scaling our capabilities, upskilling our people and rolling out AI securely across our network.
- We bring the right technology. We have alliances with the leading AI players, from Microsoft to AWS to Google, so you’ll get the right model for today and tomorrow.
- We put AI to work across our network, empowering our people with ChatPwC, our award-winning internal generative AI tool, and leveraging Microsoft 365 Copilot.
- As a pioneer in the responsible use of AI, we design and build your AI with a commitment to security, ethics and compliance—from blueprint to breakthrough.
Kamil Kosiński
Partner, Analytics & AI, PwC Poland
“In CEE, we’re not just adopting AI, we’re building it. Our teams are creating tools that solve real problems, from diagnostics to multi-agent solutions. AI is already delivering results and changing how industries operate across the region.”
Case studies
Real stories. Real results.
Delivering a strategic framework for smooth AI implementation in the insurance sector
We worked with a health insurance client to create a strategic AI framework to capitalise on the technology’s potential.
Implementing responsible AI: A strategy for the automotive sector
We worked with an automotive client to build in-house AI capabilities. We set up teams, defined roles and developed backlog management processes. Through our Responsible AI Toolkit, we collaborated with our client to deliver a reshaped AI strategy.
Navigating new EU regulations: A roadmap to governance and business innovation in retail
We developed a roadmap to strengthen governance and support consistent decision‑making across AI, data, and cybersecurity initiatives.
Building AI governance: A strategic partnership in finance
We supported our client in bridging the gap between pilot proof of concept (PoC) projects and full-scale AI implementation.
An AI governance maturity assessment for a telecommunications industry client
We worked with our client to assess their AI governance maturity against challenges related to both new emerging risks and upcoming regulatory requirements. The project provided a comprehensive review of organisational-level practices and offered tailored recommendations for further development.
Insights
Sharp takes on what’s next
Decoding ROI from AI
Just 20% of companies are capturing 74% of all AI-driven value. We’ve decoded how, so you can harness AI to drive productivity, reinvention, and growth.
Microsoft 365 migration—a blueprint for modern work
At PwC, sometimes we’re our own client and it was one of the largest Microsoft 365 transformations to date. We led the way in reimagining how 370,000 of our employees across 149 countries collaborate, stay compliant, and scale AI.
The EU AI Act: A New Era for Responsible Innovation
The EU AI Act sets a new global benchmark for responsible AI. But is it just a compliance challenge or a launchpad for innovation and transformation?
Let us know how we can help
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