We know how your business works so you can put AI to work for your business
Artificial intelligence
AI is more than just another technological tool to adopt. It’s a strategic enabler of business transformation, from operational efficiency to innovation at scale.
As organisations in Central and Eastern Europe explore scalable AI solutions, they can open new pathways to growth through cross-agent orchestration—like our newly launched PwC agent OS.
Jakub Borowiec
Partner, Analytics & AI Leader, PwC CEE | Poland
“In CEE, where innovation meets resilience, AI is a catalyst for smarter growth. AI enhances human ingenuity. The technology doesn’t make you less of a thinker or a problem solver—it helps you to be more effective and saves you time.”
Accelerate
with AI
- Increase profitability
Classical AI can uncover new revenue streams and accelerate returns on your data, investments and people. Now with GenAI you can reduce operational costs by automating time-consuming tasks and processes or software development workflows.
- Innovate at scale
Unlock new opportunities and create sustainable growth through advanced technologies—from generative to agentic AI. Deeper insights into customer preferences enable smart pricing strategies and support the development of innovative products and services. - Enhance customer experience
Deliver personalised products, services or content recommendations that match individual needs. Empower customers with self-service tools like chatbots and virtual assistants to increase engagement and loyalty. - Embed AI responsibly across your workforce
Augment capabilities and empower your people. Help employees get rapid, high quality information by harnessing AI to extract insights from unstructured data, such as contracts, invoices, policies and performance reviews. - Reinvent your business
Get ahead of market disruption with advanced tech and bold thinking. Use AI to detect and respond to cyber threats early through intelligent monitoring and behavioural analysis—protecting your data and your clients.
Marcin Sidelnik
Partner, Digital Transformation Leader, PwC CEE | Poland
“AI isn’t just a tool. It’s a transformation engine. We’ve adopted AI internally to reimagine how we work, making us our own ‘client zero’. We’re embedding AI into our daily operations to deliver faster, smarter outcomes. In CEE, this internal adoption is the foundation for helping our clients lead their own technology-driven transformations.”
Explore our services
Put AI to work for your business
In CEE, our AI services help clients unlock value at every stage of their AI journey. We combine global capabilities with local insight. With deep industry expertise and a global network of AI professionals, we build solutions that are innovative, responsible and built to last.
- Start smart: AI readiness and opportunity mapping
Not sure where to begin? We collaborate with clients at the early stages of AI exploration to identify high-impact areas. Through tailored assessments, we provide a roadmap aligned with your business goals.
- Assess your AI maturity
We evaluate your processes, technologies and team competencies to determine your AI maturity level. We recommend practical steps to elevate your readiness and accelerate adoption. - Build your AI strategy
We co-create AI strategies with leadership teams. Whether it's for cost optimisation, customer experience enhancement or innovation, strategies are actionable, measurable and future proof. - Enable AI production at scale
We help you set up the right operating model, define roles, train teams, integrate data and select technologies. From AI factory setup to architecture design, we assist you to build, deploy and scale organisation-wide AI solutions. - Optimise your infrastructure
We advise on cloud, hardware and software configurations to ensure your infrastructure supports scalable and secure AI deployment. We help you meet and surpass your needs, balancing performance, cost and resilience. - Governance, risk and compliance
We help build responsible, secure and transparent AI solutions. Our services cover governance frameworks, algorithm audits, risk and cybersecurity. We also support compliance with the EU AI Act. - Design your target operating model
We integrate AI into existing business processes through a tailored operating model. This embeds AI throughout organisation, driving efficiency and supporting long-term transformation. - Manage change effectively
We support change management through communication strategies, training programmes and employee engagement initiatives, to facilitate smooth transitions and sustained impact. - Harness Generative AI
We help you apply GenAI to automate tasks, enhance productivity and create new business models. Our solutions include prompt engineering and integration into workflows. - Build predictive intelligence
We specialise in developing and refining predictive models using advanced machine learning. Our solutions improve forecasting accuracy and decision-making across industries. - Deploy intelligent automation
We design and implement chatbots, voicebots and virtual assistants for both internal and external use cases. These tools enhance customer service, streamline operations and provide real-time assistance to employees.
Anda Rojanschi
CEE Risk & Regulatory Leader, Partner | Romania
“Trust is everything when it comes to responsible AI. In CEE, we’re helping clients understand and apply new regulations like the EU AI Act. We work alongside clients so innovation is ethical and compliant. Responsible AI isn’t just a principle, it’s a practice we embed in every solution.”
Why us
We don’t just bring tech. We bring results.
- Our newly launched agent OS is a new foundational capability for orchestrating enterprise-ready AI agents at scale.
- We’re investing US$1.5 billion globally in scaling our capabilities, upskilling our people and rolling out AI securely across our network.
- We have alliances with the leading AI players, from Microsoft to AWS to Google, so you’ll get the right model for today and tomorrow.
- We put AI to work across our network, empowering our people with ChatPwC, our award-winning internal generative AI tool, and leveraging Microsoft 365 Copilot.
- As a pioneer in the responsible use of AI, we design and build your AI with a commitment to security, ethics and compliance—from blueprint to breakthrough.
Kamil Kosiński
Partner, Analytics & AI, PwC Poland
“In CEE, we’re not just adopting AI, we’re building it. Our teams are creating tools that solve real problems, from diagnostics to multi-agent solutions. AI is already delivering results and changing how industries operate across the region.”
Case studies
Real stories. Real results.
Delivering a strategic framework for smooth AI implementation in the insurance sector
We worked with a health insurance client to create a strategic AI framework to capitalise on the technology’s potential.
Implementing responsible AI: A strategy for the automotive sector
We worked with an automotive client to build in-house AI capabilities. We set up teams, defined roles and developed backlog management processes. Through our Responsible AI Toolkit, we collaborated with our client to deliver a reshaped AI strategy.
Navigating new EU regulations: A roadmap to compliance and business innovation in retail
We assisted a customer retail industry client in assessing the impact of twelve new EU laws.
Building AI governance: A strategic partnership in finance
We supported our client in bridging the gap between pilot proof of concept (PoC) projects and full-scale AI implementation.
An AI governance maturity assessment for a telecommunications industry client
We worked with our client to assess their AI governance maturity against challenges related to both new emerging risks and upcoming regulatory requirements. The project provided a comprehensive review of organisational-level practices and offered tailored recommendations for further development.
Insights
Sharp takes on what’s next
Microsoft 365 migration—a blueprint for modern work
At PwC, sometimes we’re our own client and it was one of the largest Microsoft 365 transformations to date. We led the way in reimagining how 370,000 of our employees across 149 countries collaborate, stay compliant, and scale AI.
The Fearless Future: 2025 Global AI Jobs Barometer
PwC analysed close to a billion job ads from six continents to uncover AI's global impact on jobs, skills, wages and productivity.
The EU AI Act: A New Era for Responsible Innovation
The EU AI Act sets a new global benchmark for responsible AI. But is it just a compliance challenge or a launchpad for innovation and transformation?
Explore how to create and protect value
Insights
We look a decade ahead so you can create value today
A reconfiguration of the global economy means US$7 trillion is on the move in 2025 alone. We’ve mapped the value in motion from now to 2035, so you can build a future-ready business to capture it.
Let us know how we can help
Contact us
