Client
An international retailer
Our role
We conducted an impact assessment, a capability evaluation and developed a roadmap to strengthen governance and support consistent decision‑making across AI, data, and cybersecurity initiatives.
Countries
Sweden/the Netherlands
Setting the scene
Our client operates under a complex international franchise structure within the European Union and beyond. They faced a significant shift in expectations across data and tech, driven by multiple new EU requirements affecting how digital initiatives are governed and delivered.
Regulatory scope
Our client had a decentralised, bottom-up approach to innovation. This meant the organisation had limited overall visibility over its ongoing and planned data and AI and cybersecurity projects. There was also a significant disconnect in data governance awareness. This raised concerns over potential reputational and legal liabilities.
Despite these challenges, our client was keenly interested in exploring new technologies and understanding how to navigate this legal framework. They wanted to strengthen governance to seize new business opportunities. Our client engaged our extensive industry knowledge, tech expertise and a deep understanding of their business challenges to gain competitive advantage.
How we helped
We approached the project methodically over three phases:
“Faced with new EU requirements, we worked with our client to turn complexity into clearer decisions and coordinated execution. By creating a practical roadmap with strong governance at its core, we helped them strengthen oversight while continuing to innovate and adopt new technologies with confidence.”
Tomáš Fiala, Partner, Digital Transformation, PwC Czech RepublicImpact and potential
Our interventions strengthened governance awareness and clarified priorities across the organisation. These reduced exposure to reputational and legal risk through clearer ownership and decision‑making. The capability roadmap also provided a clear path to compliance, enabling our client to focus on new business opportunities.
Data from the capability assessment indicated a remarkable improvement in governance awareness, substantially reducing our client’s liability risks. Long-term, this project positioned the client to maintain control amidst rising expectations for transparency and accountability. Our client is now equipped to adopt new technological advancements at speed.
