Navigating new EU regulations: A roadmap to compliance and business innovation in retail

Navigating new EU regulations: A roadmap to compliance and business innovation in retail
  • Case Study

We assisted a customer retail industry client in assessing the impact of 12 new EU laws. 

Client

An international retailer

Our role

We conducted an impact assessment, a capability evaluation and developed a compliance roadmap with new EU legislations and regulations.

Countries

Sweden/the Netherlands

Setting the scene

Our client operates under a complex international franchise structure within the European Union and beyond. They faced the formidable task of complying with 12 recently introduced EU data and tech regulations and legislation.

AI Act
Accessibility Directive
AI Liability Directive
Cyber Resilience Act
NIS 2 Directive
Data Act
Data Governance Act
Digital Platform Workers Directive
Digital Services Act
Digital Markets Act
Machinery Regulation
Radio Equipment Directive

Our client had a decentralised, bottom-up approach to innovation. This meant the organisation had limited overall visibility over its ongoing and planned data and AI and cybersecurity projects. There was also a significant disconnect in data governance awareness. This raised concerns over potential reputational and legal liabilities. 

Despite these challenges, our client was keenly interested in exploring new technologies and understanding how to navigate this legal framework. This wasn’t just for compliance, but to seize new business opportunities. Our client engaged our extensive industry knowledge, tech expertise and a deep understanding of their business challenges to gain competitive advantage.    

How we helped

We approached the project methodically over three phases:

We individually evaluated the implications of each of the twelve new laws on our client’s existing and planned initiatives. This comprehensive analysis detailed legal obligations and business opportunities, connecting them to specific projects and departments.

We appraised our client’s current competencies and readiness. We also identified critical gaps required for both compliance and to drive growth.

This roadmap prioritised actions based on regulatory impacts, potential business value and legislative timelines. It included detailed internal timeframes and resources to bridge compliance gaps.

"Faced with new EU regulations, we collaborated with our client to turn potential hurdles into opportunities for growth. By providing a strategic compliance roadmap, we transformed regulatory challenges into avenues for innovation and competitive advantage. This project not only safeguards our client against legal risks but also empowers them to harness technologies confidently."

Tomáš Fiala, Partner, Digital Transformation, PwC Czech Republic

Impact and potential

Our interventions clarified our client’s compliance requirements. These averted substantial legal and reputational risks. The capability roadmap also provided a clear path to compliance, enabling our client to focus on new business opportunities. 

Data from the capability assessment indicated a remarkable improvement in governance awareness, substantially reducing our client’s liability risks. Long-term, this project positioned the client to remain compliant amidst an evolving regulatory and legal landscape. Our client is now equipped to adopt new technological advancements at speed. 

Contact us

Tomáš Fiala

Tomáš Fiala

Partner, Document Automation Services, PwC Czech Republic

Tel: +420 724 326 846

Patrik Meliš-Čuga

Patrik Meliš-Čuga

Data & AI Governance, PwC Czech Republic

Tel: +420 734 692 573

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