Tailoring customer interactions is key to creating meaningful value and competitive differentiation.
As a Global Adobe Platinum Solution Partner, we help Chief Marketing Officers (CMOs) and customer-focused leaders build the organisational and technological foundations for truly personalised experiences.
With deep expertise in Adobe marketing solutions such as Real-time Customer Data Platform (CDP), Journey Optimizer, Target, and Experience Manager - Sites, we provide end-to-end implementation services that translate customer trust into measurable business impact. Our approach combines human-centric strategy with PwC’s proven capabilities, enabling marketing leaders to enhance brands, improve customer experiences, streamline operations, and boost ROI.
PwC Adobe alliance
Adobe recognises PwC as Platinum Solution Partner
As a Platinum Adobe Solution Partner, we bring together extensive technical expertise and practical business knowledge., Our global team of over 1,500 professionals holds more than 700 Adobe certifications and accreditations, enabling us to deliver comprehensive solutions across customer experience, digital transformation, data analytics, and marketing.
We are also an active member of the Content Authenticity Initiative, an Adobe-led coalition of more than 2,500 organisations dedicated to establishing an open industry standard for content authenticity and provenance, and fostering greater trust and transparency in the digital space.
"As a global Platinum Solution Partner, PwC transforms customer trust into sustainable business outcomes and ROI. Their digital transformation approach and expertise, combined with Adobe Experience Cloud and Adobe Creative Cloud, enable them to deliver exceptional experiences and foster lasting customer relationships."
How PwC enables marketing transformation with Adobe
Data-driven personalisation at scale
Leveraging Adobe Real-Time CDP together with PwC customised assets, we enable businesses to unify customer data across channels, create dynamic audience segments and deliver real-time, AI-powered personalisation that enhances engagement and conversion.
Optimised campaign management
We aim to coordinate seamless, real-time customer journeys with Adobe Journey Optimizer and enable businesses to deliver contextual, omnichannel experiences—whether through email, mobile, web or push notifications—all powered by real-time data and AI-driven insights.
Content Velocity and advanced digital experience
With Adobe Experience Manager (AEM) Sites and Assets, we work with companies to scale AI-driven content production, streamline workflows and deploy consistent and impactful digital experiences across all customer touchpoints. We empower teams to create and distribute compelling content at pace and customise it while maintaining brand consistency and enhancing marketing lifecycle.
Seamless integration and omnichannel strategy
We enable seamless integration of Adobe Experience Cloud tools with your existing MarTech and CRM systems, enabling a unified customer journey across web, mobile, email and social platforms. Our goal is to simplify the buying journey and enable omnichannel commerce transformation for different business models—whether it’s B2B, B2C or D2C. Our approach focuses on the convergence of digital selling, marketing and insights, allowing cross-functional teams to use capabilities that deliver digital experiences beyond traditional sales channels.
AI-powered insights and performance optimisation
Using Adobe Analytics and AI-driven insights along with PwC proprietary predictive and descriptive analytics, tailored for major industries, we help businesses turn customer data into actionable intelligence, optimising marketing spend and increasing campaign effectiveness. AI-driven marketing measurement (AIDMM) helps clients co-create measurement plans and execution platforms to unlock key insights in order to improve business decisions and customer experience.
Streamlined marketing operations
Marketing operations (MOPs) enables clients to elevate the role of marketing automation to empower teams to collaborate better, smarter and faster. We elevate the true value of your marketing automation platform investments to help deliver a personalised marketing and sales experience to your customers.
Case studies
PwC has worked with companies around the world on their Microsoft implementations. Here are a few examples of how we’ve helped.
Chipotle unlocks the power of personalization
Chipotle prioritizes digital growth with Adobe, creating personalized digital experiences for customers to drive attraction, loyalty and retention.
Get in touch
Contact us
Radosław Grabiec
CEE Adobe Alliance Leader, PwC Central and Eastern Europe
Tel: +48 571 778 159
