Assurance for AI—the first solution of its kind—gives businesses trust and confidence in using AI
10 November 2025: PwC CEE today announced the launch of Assurance for AI. This is a first-to-market suite of services and solutions designed to provide independent assurance and other related AI Trust services.
This innovation addresses growing demand among businesses for greater control over AI technologies. Assurance for AI brings confidence that AI systems are being designed, deployed, and operated responsibly and transparently—and meet evolving regulatory expectations.
Jiří Zouhar,
Partner, CEE Assurance Leader, PwC Czech Republic
“AI is transforming business at every level and the need to embed trust is critical. Our independent assurance services combine deep technical insight with global assurance expertise, helping organisations innovate responsibly and adopt AI with clarity and confidence.”
Trust through independent, objective assurance
For decades, PwC has been trusted to provide confidence in the systems and technologies that drive transformation through safeguarding digital systems and building confidence in business outcomes. Today, we’ve extended these roles and responsibilities into AI.
Our independent assurance and other related services provide our clients with a clear, evidence-based view of how their AI systems operate and how to address related risks. We help our clients demonstrate that their AI is responsible and worthy of trust. Whether it’s preparing for new regulatory requirements, managing third-party exposure, upholding corporate values—or having trusted, decision-useful information, our clients gain a competitive edge.
Our Assurance for AI and AI Trust Services help our clients build trust in their AI systems. They focus on key pillars such as data trust, security posture and broader risk management.
Our multidisciplinary teams work together with clients to meet evolving risk, regulatory, and business challenges. These teams combine deep technical AI expertise with proven capabilities in risk management, digital trust, internal controls, and audit.
How PwC CEE’s Assurance for AI services can help organisations
Our services can help clients:
Gain an independent perspective on the integrity, robustness, and fairness of their AI systems.
Assess governance frameworks and control environments for AI oversight.
Evaluate data sourcing and management practices to address risks such as bias, drift, and other common vulnerabilities.
Assess the design and effectiveness of monitoring and testing procedures.
Support outcome explainability and interpretability through tested insights into AI outcomes.
Receive guidance into how company procedures compare to leading practices and emerging standards and regulations.
Our approach to responsible AI
PwC CEE plays a leading role in shaping practical solutions for the responsible use of AI. Through proprietary frameworks and tools, we’ve helped define standards in AI governance.
Tomáš Fiala,
Partner, CEE Trust over AI Leader, PwC Czech Republic
“To scale AI and unlock its productivity potential, it must create and protect value—all of which is only possible when there is a sufficient level of trust across all stakeholders. Assurance for AI builds on our early leadership in developing practical tools and guidance to work with our clients to embed trust—through fairness, transparency, privacy, safety, and explainability—into their AI practices”
