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Global Center of Excellence in Geospatial and Drone Technologies

Geospatial Hub​

PwC Geospatial Hub─Global Center of Excellence in Geospatial and Drone Technologies fully focuses on the value that geospatial data and technologies bring to the business and offer a wide portfolio of tailored services.​

Geospatial data comes from the locations and features of objects on Earth. The data is collated from coordinates and topology and represented through maps and spatial models. Geospatial technologies encompass a range of tools and techniques used to collect, analyse, and visualise such data.​

Our core offering

Location selection​; Retail Expander / Branch Booster​; ESG / Climate risk

GIS digital strategy​; Geospatial data vendor selection support​; ESRI consultancy​

Mapping and visualisations​; Implementation of custom GIS ​solutions; Optimising spatial data for ​Business Intelligence

Geospatial data standards ​review, implementation and​ structure modelling; GIS solutions ​design / optimisation​; Data integration (GIS / BIM)​

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Since 2012, we've delivered over

150 projects on six continents

gathering massive amounts of experience, building

unique methodologies,

and geospatial technology solutions​

 

 

Explore our selected projects delivered for different client profiles

Analysis of potential locations for luxury retail brands in a major Middle Eastern City​

  • Analysis of potential locations for luxury retail brands in a major Middle Eastern City​
  • Using GIS tools to visualise and analyse the distribution of luxury brands, identify areas of concentration, and characterise these markets.​
  • Delivery of maps visualising our research: store locations (categorised and segmented), the distribution of luxury stores highlighting key hubs, analysis of current and future gross leasable area (GLA), and assessment of potential market cannibalisation.​
  • Benchmarking with other Middle Eastern Cities enriched with tables and charts that detail the results of our analyses.​

Mobility data analysis for shopping centres in Scandinavia​

  • Improvement of our client’s method, quality, and robustness of defining each shopping centre's geographical market area to have more accurate and realistic data supporting management, better contextual information for strategic decision makers in strategic business planning, and for investor and external communications​.​
  • Involving of Human Mobility patterns based on mobility data, which has been implemented into the provided geospatial solution as a mobility data extension. ​

  • Interactive analytical Business Intelligence tool has been prepared with information regarding: the geographic area from which majority of visitors of certain centre are coming from, common evening locations, common daytime locations for shopping centre visitors, total visits (day of week and time of day), showing the footfall inside the shopping centres, and analysing where visitors were seen 30 mins before and after a visit to a location. ​

Retail expander for major Polish retailer​

  • ​Supporting new expansion strategy and organisational structuring process by using geospatial data.​

  • Identification of the most attractive locations from a new store opening perspective, review of most profitable store formats, store success factors, and designing from scratch, the structure of a newly rising expansion team.​

  • Econometric modelling for the identification of store performance drivers (traffic, demography, competition saturation, and purchasing power in catchment area) and defining 'perfect location’​.

  • Interactive Business Intelligence Tool indicating location attractiveness for new store openings and recommendation for new openings strategies on a city level.​

Potential areas for locating renewable energy plants in the Middle East ​

  • Identification of attractive areas for locating renewable energy plants in the Middle East.​
  • Collection and analysis of various project-related data sources such as Global Horizontal Irradiance (GHI), wind speed, land use, areas of environmental protection, excluded areas, Digital Elevation Model (DEM), aspect maps, building locations, road network, and transmission network.​

  • Calculation of metrics related to Levelized Cost of Energy (LCOE) - wind and solar power.​

  • Development of a GIS Portal including technical set-up, data research and gathering, analytical components, and visualisation part.​

Petrol stations network optimisation​

  • Petrol stations network optimisation to identify under-served or over-served areas based on several criteria.​
  • Utilisation of various types of spatial and demographic data (population density, population coverage by fuel station, traffic coverage by fuel station, and capacity per fuel stations) to perform high-quality analyses and to boost model performance.​

  • Spatial scoring model to estimate the potential for new stations openings and optimising existing footprints. The model provided indications on market saturation and optimisation potential, including identification of underserved/overserved areas.​

  • Data visualisation by utilising geospatial and mapping techniques.​

Waste management strategy​

  • Identification and extensive analysis of potential hotspots of informal and formal waste generation in one of the countries in the Middle East.​
  • Utilising calculated estimated values of average waste generation per person and total waste generated in each region. Aggregation and data analytics in H3 grid format. ​

  • Development of interactive GIS mapping tool, empowering users to effortlessly display, filter, style, and modify analysis outcomes.​

  • Project helped Client to better understand waste generation patterns that will benefit in future data-driven decisions for sustainable waste management practices.​

Building a geospatial data model and supporting geospatial strategy for ​
tourism organisation​

  • Designing the Data Management environment for the geospatial data in the tourism domain, including identifying needed components and tools (e.g. Extract, Transform, Load (ETLs), Data Quality, Data Security, Master Data Management (MDM)).​
  • Defining key technologies as well as developing key Data Management requirements including Data Integration Diagram, Data Migration, and Data Loss Mitigation Plans.​

  • Development of Geospatial Data Model, including building Data Catalogue, Logical Data Model with Data Management / Data Governance components definition and description.​

  • Development of high-level architecture of Geospatial Data Management tools and Geospatial Roadmap.​

Data standards for Riyadh-based government agency​

  • Development of a geospatial standards and quality framework aimed to enhance urban infrastructure oversight for the Riyadh-based government agency managing utility networks.​
  • Key deliverables included analysing existing GIS data for accuracy and relevance, identifying data discrepancies through a gap analysis, and creating geospatial standards (conceptual and logical data model) compliant with International Organization for Standardization (ISO), Model for Underground Data Definition and Integration (MUDDI), and General Authority for Survey and Geospatial Information (GEOSA) guidelines.​

  • A robust quality framework was also established in a form of ISO compliant Policy and Procedures on Completeness, Logical Consistency, and Positional Accuracy.​

European market due diligence​

  • Identification of the best location for a chemical facility in Europe through a comprehensive analysis encompassing various critical factors, including taxes, labour costs, energy costs, proximity to airports, road networks, competitor locations, Client locations, available grants, legal frameworks, and the ease of the factory setup process.​
  • The project employed a two-tiered scoring approach, starting with a macro-level evaluation to eliminate less favourable countries cost wise, followed by a detailed micro-level analysis at the Nomenclature of territorial units for statistics (NUTS) 3 regional level.​

  • This methodical approach ensured a thorough assessment of potential sites, enabling the identification of an optimal location that balances operational efficiency, cost-effectiveness, and strategic market positioning.​

Geoportal and spatial-financial model for lake-area development​

  • Delivery of a dedicated data mart and geoportal components that integrate spatial, macroeconomic, and financial data to support the master plan.​
  • Development of a digital area model with topographic and market layers, along with a location model to identify optimal sites based on accessibility and spatial criteria.​

  • Preparation of a financial model and an Initiatives Matrix, including forecasts based on benchmarks and costs, profitability assessments, and parameterised land-use options with recommendations.​

Location strategy tool​

  • Advanced Business Intelligence Application to determine the best localisation for investor to rent or buy property or warehouse.​
  • Creation of a location potential model, considering demographics, transportation, tax, education, cost of living, skill supply, compensation, industry/occupation, and property data.​

  • Preparing the heat map of location potential of addresses in the United States and selection of the location for the best property.​

Digital twin adoption in GIS environment​

  • Supporting a Middle East-based client in digital twin adoption in GIS environment.​
  • Introduction of components such as change detection, construction monitoring, 3D building view, street navigation, traffic flow simulation, and more.​

  • Comprehensive support across a range of geospatial domains, from data acquisition to application and implementation.​

  • Digital Twin web application development and Satellite Imagery Change Detection.​

Geospatial strategy for public art​

  • Public Arts geospatial strategy to promote arts and culture while fostering cultural dialogue between artists and the public.​
  • Providing a geospatial database and mapping platform about public art relating to sculpture, extreme land art, digital lighting, and typologies of locations. These include urban, remote destination, aquatic, and aerial locations.​

  • Creation of additional data standards and procedures for data collection and quality control to ensure the right quality of the data.​

Geospatial survey for development and implementation of a revenue enhancement programme for a municipal district​

  • The scope of work included visiting all properties within a municipal area to verify the use categories of properties. This involved comparing uses and the rights associated with specific properties, as well as appropriate zoning​.

  • Linking cadastral data to the survey and making certain fields auto-populate when the fieldworkers arrive at the designated properties to allow for seamless integration with broader datasets, and provide a level of accuracy for the fieldworkers.​

  • Delivery of a mobile application for surveying and easy access to the collected data via the website​

Biodiversity impact analysis for a retail chain​

  • Biodiversity impact analysis of our client’s offices and industrial facilities in Central and Eastern Europe (CEE).​
  • Supporting our client in ESG reporting by utilising geospatial tools to assess the environmental impact on biodiversity of their office and factory locations in CEE.​

  • By mapping endangered species, protected areas, water reservoirs, and noise levels, the initiative provided a comprehensive environmental analysis of each site and facility.​

Climate impact change impact analysis on retail chain​

  • Evaluation of climate change impacts on Client's operations in Europe and Asia for European Sustainability Reporting Standard (ESRS) E1.​
  • Support to a retail store provider in assessing climate risks by leveraging CMIP6 climate models to evaluate the potential impacts of climate change on their operations across Europe and Asia​.

  • The initiative focused on defining critical variables, developing a robust risk assessment model, and setting thresholds to identify and mitigate risks associated with climate change.​

  • The analysis was performed in short, medium, and long term, and supported ESRS E1: Climate Change reporting.​

Climate changes in Turkmenistan ​

  • An interdisciplinary team of PwC and local experts gathered available data to identify the current impacts and key risks associated with the most vulnerable sectors.​
  • Outcome was a high-level analysis on approaching climate change in Turkmenistan.​

  • The analysis was intended to contribute to the ongoing efforts to address climate challenges and preparation for the United Nations Climate Change Conference (COP26).​

Ambulance network optimisation ​in New Zealand ​

  • We helped our client to analyse ambulance routes to optimise the location of new staging areas​.

  • Our Team cleaned and analysed our client’s accident data to pinpoint high-frequency zones​.

  • Then, considering factors like demographics, flood/earthquake risks, and response times, they built a network model to identify optimal locations for new ambulance bases​.

Geospatial for hemodynamiclabs​

  • We supported the strategy team in the project delivery of spatial analysis to identify populations in buffers of 20 and 40 kilometres from hemodynamic labs in Poland​.

  • Analysis identified potential underserved areas for hemodynamic laboratories​.

Review of the existing hospital master plan in Albania​

  • PwC Geospatial HUB, in cooperation with the PwC HealthCare team, supported one of the Ministries in Albania during the assessment of the existing hospital master plan​.

  • Thanks to geospatial insights, we prepared our evaluation of public hospitals’ operations as well as their readiness to cope with the current medical needs of the Albanian population​.

Developing and analytical platform for a Polish bank to enrich decision-making models based on geolocation data​

  • The main goal of the project was to analyse the impact of geolocation variables on the predictive power of the decision model on the need to grant cash loans.​
  • The construction of the regression model, predicting the client's default, was carried out using internal data provided by the bank and external data prepared by PwC.​

Better targeting of marketing campaign through deeper understanding of our clients’ location​

  • We supported a client from the financial sector by delivering segmentations for Poland.​
  • This engagement covered topics like housing and lifetime types to better understand the major characteristics of the locations where its clients spend the most time, improving targeting of marketing campaigns and helping our client have a basis to improve their credit scoring model.​

Analyses and evaluation of a Polish bank chain’s potential expansion​

  • We supported one of the three major Polish bank chains to determine the best possible expansion of the chain’s network​.
  • Our analyses, based on key performance indicators regarding the sale of personal accounts, cash loans, and investments for different customer segments, focused on increasing the effectiveness of the sales network.​

Offroad vehicle tracker​

  • Together with PwC US Tax Team, we developed proprietary geospatial solution to calculate public vs private road usage and calculate a fuel excise tax refund.​
  • We received Global Positioning System (GPS) data from each truck route.​
  • With this data, we determined time spent of a truck on a public road vs private roads, and calculated total gallons burned on each.​

Analytical tool for assessment of location potential of electric vehicle (EV) charging stations in Poland​

  • We helped one of the largest electric utilities companies in Poland to assess the location of potential charging stations.​
  • We have prepared an interactive analytical tool that indicates the most optimal sites for the construction of electric vehicle charging stations.​

Trade routes analyser​

  • Our team developed an analytical tool that allows to determine shipper companies that are most exposed to the new tax regulations in the United States.​
  • Our Geospatial Hub combined data from different data sources, and created an interactive dashboard published on Tableau Server integrating spatial data, such as points of interest with PwC US Tax Team’s data from the MS SQL Server.​

Request for proposal​

Contact us

Kinga Barchoń

Kinga Barchoń

Partner, Real Estate, PwC Poland

Tel: +48 22 746 4178

Magdalena   Czernicka

Magdalena Czernicka

Senior Manager,​ Global CoE in Drone and Geospatial Technologies, PwC Poland

Tel: +48 571778657

Krzysztof Indelak

Krzysztof Indelak

Manager​, Global CoE in Drone and Geospatial Technologies, PwC Poland

Tel: +48 571778967

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