From catch-up to confidence: CEE in the new age of cloud

CEE Cloud Business Survey 2025

From catch-up to confidence: CEE in the new age of cloud
  • Report

CEE is entering a new era of cloud. There’s a significant shift already shaping how organisations work and plan.

Across the region, companies are moving beyond early pilots and using cloud to reinvent older systems and support new products. Compared with 2023, twice as many companies in CEE now describe their cloud maturity as high, and far fewer describe it as low.

CEE organisations are now at a critical moment. They need to turn early gains into lasting advantages. This means embedding cloud more fully into their strategies, operations, and innovation agendas.

We gathered insights from 210 business and technology leaders across CEE and compared them with wider EMEA trends to learn how cloud integration into business processes has evolved. This report also includes country-level snapshots, revealing distinct challenges and strengths across the region

Learn more about cloud adoption across CEE, with insights from the Czech Republic, Poland, Romania, and EMEA

The state of cloud in CEE

Cloud maturity has improved across the region, but unevenly. Between 2023 and 2025, the share of organisations reporting low cloud maturity fell from 52% to 31%, while the share reporting high maturity rose from 11% to 25%. 

Companies in Poland and the Czech Republic show steady progress. In Romania, organisations are also moving forward, although at a slower pace. When compared with EMEA as a whole, CEE still has fewer organisations in the middle of the maturity curve. 

CEE


Low cloud maturity
%
%
Medium cloud maturity
%
%
High cloud maturity
%
%

EMEA


Low cloud maturity
%
%
Medium cloud maturity
%
%
High cloud maturity
%
%

Czech Republic


Low cloud maturity
%
%
Medium cloud maturity
%
%
High cloud maturity
%
%

Poland


Low cloud maturity
%
%
Medium cloud maturity
%
%
High cloud maturity
%
%

Romania


Low cloud maturity
%
%
Medium cloud maturity
%
%
High cloud maturity
%
%
2023
2025
The 2023 results have been re-proportioned to exclude organisations at the planning stage.

Barriers slowing cloud value

Even with growing adoption, many teams say cloud isn’t yet fully delivering the outcomes they expected. They face obstacles both inside and outside their organisations. 

Companies in CEE most often face data security and compliance concerns, challenges integrating new and old systems, slow decision‑making, and budget constraints. Externally, data privacy and security, market shifts, geopolitical uncertainty play a role too.  

And each country faces a different mix. Czech organisations talk more about skills gaps. Romanian leaders point to integration complexity and tighter budgets. Polish respondents are more focused on data security. 

The biggest internal barriers to measurable cloud value in CEE


Data security and compliance concerns
%
Complexity of integration
%
Slow decision making process
%
Budget and/or investment constraints
%
Governance and control issues
%

The biggest external challenges to measurable cloud value in CEE


Data privacy and security concerns
%
Fast pace of change in the market
%
Geopolitical volatility
%
Evolving technology landscape
%
Regulation and compliance constraints
%

Cloud strategy trends shaping 2026

Across CEE, organisations are preparing for the next phase of their cloud journey. Most plan to increase their cloud budgets. Leaders want stronger security, sharper controls, better digital experiences and more modern platforms. And AI and machine learning are driving a lot of those decisions. 

83%

of organisations in CEE plan to increase their cloud budget in the year ahead.

Top investment priorities

 

CEE


AI and machine learning
%
Cloud controls
%
Innovating new digital products and services
%
Customer experience
%
Digitising core business platform
%

EMEA


AI and machine learning
%
Customer experience
%
Cloud controls
%
Innovating new digital products and services
%
Cloud strategy
%

Czech Republic


AI and machine learning
%
Customer experience
%
Innovating new digital products and services
%
Digitising core business platforms
%
Enterprise data platforms
%

Poland


AI and machine learning
%
Cloud controls
%
Innovating new digital products and services
%
Cloud migration
%
Cloud managed services
%

Romania


Cloud strategy
%
Cloud managed services
%
Digitising core operational platforms
%
Industry cloud solutions
%
Enterprise Systems (ERP) Transformation
%

Artificial Intelligence as the catalyst

AI is changing how leaders think about their cloud strategy. Half of CEE organisations strongly agree they’ve already increased cloud usage to support AI workloads. Also, half believe their people have the skills to make good use of AI. This shows the region’s progress in cloud and AI adoption. But there’s still work to do. Many companies need to strengthen their AI governance and improve how they put these skills into practice. 

Almost half now consider agentic AI capabilities when choosing cloud partners. One-third are also changing, or planning to change, their cloud infrastructure for AI enablement, including agentic AI.  

Agentic AI is on the agenda everywhere in CEE, but most organisations are still early in this journey. Regionally, adoption mirrors EMEA: 30% are scaling, 40% piloting, and 27% still exploring. The pace across CEE countries varies. Polish organisations are moving quickest. Czech companies are mostly testing and refining, while Romanian businesses are still exploring early ideas. But the overall direction across the region shows that cloud and AI are becoming connected decisions. 

AI readiness across different areas (Only 'Strongly agree' responses)


CEE
EMEA
Czech Republic
Poland
Romania

My organisation has increased cloud usage to meet AI and machine learning infrastructure requirements
%
%
%
%
%
Our workforce has the right skills to maximise on the potential value of AI
%
%
%
%
%
My organisation is well equipped in terms of its data architecture and data governance to leverage the value of AI
%
%
%
%
%
Leveraging Agentic AI capabilities is a key consideration when choosing our organisation's cloud providers
%
%
%
%
%
My organisation has considered the effects on limited resources like water and energy, as well as the broader environmental impact, when setting our AI strategy
%
%
%
%
%
It would be highly challenging to benefit from AI-driven innovations without the use of a public cloud provider
%
%
%
%
%

How we can help

Cloud transformation encompasses strategy, technology, people, and operations. That’s the space we work across every day.  

Our teams in CEE help organisations modernise older systems, build secure and flexible cloud foundations, and make practical use of data and AI. We’ve built strong relationships with the leading cloud providers and have access to the right expertise both locally and globally. 

If you’re thinking about your next step in cloud or AI, we can help you explore your options and prepare for what’s next. 

Explore cloud transformation across CEE and get snapshots on the Czech Republic, Poland, Romania, and EMEA

Contact us

Mariusz Chudy

Mariusz Chudy

CEE Alliances Leader, PwC CEE Technology Alliances Leader, PwC Central and Eastern Europe

Petr Ložek

Petr Ložek

Technology Consulting Leader, PwC Central and Eastern Europe

Tel: +420 724 258 609

Paweł Kaczmarek

Paweł Kaczmarek

Director, PwC Poland

Tel: +48 509 287 983

Gabriel Voicilă

Gabriel Voicilă

Partner, Advisory Services, PwC Romania

Follow us on social media